Telcos are in need for external data monetization in this digital age, by utilizing their access to the surplus of information related to customer’s behavior, preferences, digital scoring, network performance, and more.
However, with big data comes big responsibility, and an even bigger struggle to derive the greatest value from this data, which requires the right platform for data processing & segmentation and user targeting, all the while holding privacy-related regulatory requirements of utmost importance.
i3Pathfinder’s M-Analytics is the combination of data segmentation, user targeting, and immediate action platform for telcos to gain the deepest insights evolved from customized ML & data science rules & algorithms, and take fact-based decisions based on business needs and user requirements.
Based on latest technologies in big data analytics and database management systems, M-Analytics enables you to collect, manage, and analyze data to enhance end-user experience and generate more revenue.